The Role of Sentiment Analysis in Monitoring Iran’s Media
Media Monitoring reports generated out of print, online or social media, are usually filled with a variety of metrics, measurements and definitions, mainly related to the type or focus of the media outlet, demographics of the readers, size, reach and other factors.
One of the important qualitative data which normally appear on media monitoring reports is “Sentiment Analysis”. In simple terms, sentiment analysis tells us if a piece is positive, neutral or negative in relation to the brand (or product) in focus.
Sentiment Analysis in Iran
Depending on whopublishes whatsort of material in whichmedia or social media platform, the level of the effectiveness of a given piece varies greatly. An article with negative sentiment against your brand written by a famous journalist in a newspaper can ruin your company’s reputation for months, while another individual’s post on a less viewed blog can sometimes be ignored altogether.
But it is not always that straightforward.